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Re: RAT Pack
- Subject: Re: RAT Pack
- From: Eric Sheley <eric@xxxxxxxxxx>
- Date: Tue, 05 Sep 2000 23:49:24 -0400
At 06:36 PM 9/5/00 +0100, jim@xxxxxxxxxxxxx wrote:
> I know next to nothing about HOG, except that it exists. But when I
>first heard about RAT and saw the logo I thought "oh no, Triumph is
>trying to be Harley". To me, the name "Riders' Association of Triumph"
>reeks of a contrivance to use an animal's name and get an easy logo out
>of it.
ok - you win - based on the Chuck E Cheese Logo rip off, I will grant you
the "contrived" status.....
Damn - I keep forgetting about that RAT.....
>engaged in Triumph activities. It just feels like brainwashing to me.
It's not - now sit back and watch the spinning pattern. Your eyes are
getting heavy .......
> If I had to guess, I'd say that number four is the most important -
>people seem to buy Harleys for the image, the lifestyle, and that
>includes belonging to a club. So Harley even has a ready-made club to
>join!
exactly
> With HOG, was it a case of the factory starting up, building a few
>bikes and then forming HOG? Or was it more of a case of building up a
>large user base and then filling a vacuum, giving the user base
>something they wanted? As you said yourself, Triumph hasn't yet got the
>large established user base; they may be trying to run before they've
>learned to walk.
Well, they started it in 1983 - primarily to increase brand loyalty after
the AMF era. Almost 20 years later they now boast over 550,000 active
members...... Even they started slowly, building it into a juggernaut
riders organization, offering everything from rallies to travel bookings to
insurance.
> So is it worthwhile to use the same marketing techniques on the
>Triumph market?
yes - I was referring more to the points I did not cover.
> I'm just being awkward now :-)
and I appreciate it ;-)
> > The next thing is that they need to stop trying to make every event
> > one pace / style for every owner out there. [...]
>
> I've seen a similar situation with a group I've been involved with.
>The solution was to organise different events to appeal to the different
>subgroups.
exactly my point.
> What I still don't "get" is why RAT is needed at all. But if the
>people want it, it will happen.
Right-o
- - Eric
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